The Country Brand Lead will translate the Malaysia Adult Vaccines direction into disciplined, compliant, and measurable execution. The role connects plans, people, data, and processes across the business, providing hands-on support to the Adult Vaccines growth engines: strengthen HCP advocacy and adoption, improve conversion rates, and expand access through emerging pathways. The incumbent drives operational effectiveness through integrated workplans, clear ownership, timely decision support, strong cross-functional collaboration, and active follow-through from approval to deployment and performance review. The role applies AI and digital tools responsibly to improve productivity, insight generation, content adaptation, project management, and execution quality. This is an execution-focused and enabling role. The incumbent contributes market insights and implementation feedback, while overall brand strategy, brand plan ownership, and long-range portfolio direction remain with the Marketing Lead and Country Brand Lead. All activities must comply with company policies, SOPs, Pfizer values, global guidance, and applicable requirements, including MAPP and FCPA.
Enable the access and reach engine by supporting channel-partner, non-covered HCP, workplace, institutional, and other approved initiatives, including execution requirements, training, governance, and performance tracking.
Enable the access and reach engine by supporting channel-partner, non-covered HCP, workplace, institutional, and other approved initiatives, including execution requirements, training, governance, and performance tracking.
Develops and delivers relevant, targeted messaging utilizing approved materials via customer engagement to drive product demand (ask the HCP to change their prescribing behaviour/close sales) and leverages customer priorities to drive a positive business outcome; proactively provides insights for the development of new and innovative approved product messaging and resources
Develops and delivers relevant, targeted messaging utilizing approved materials via customer engagement to drive product demand (ask the HCP to change their prescribing behaviour/close sales) and leverages customer priorities to drive a positive business outcome; proactively provides insights for the development of new and innovative approved product messaging and resources
Track the quality and timeliness of GOSC outputs, consolidate cross-market issues, coordinate escalations and identify opportunities to improve accuracy, turnaround, process discipline and standardisation.
Track the quality and timeliness of GOSC outputs, consolidate cross-market issues, coordinate escalations and identify opportunities to improve accuracy, turnaround, process discipline and standardisation.
Develops and delivers relevant, targeted messaging utilizing approved materials via customer engagement to drive product demand (ask the HCP to change their prescribing behavior/close sales) and leverages customer priorities to drive a positive business outcome; proactively provides insights for the development of new and innovative approved product messaging and resources