Ensure Advertising & Promotional budget is utilised effectively and achieve high efficiency in generating sales performance and reaching target segments.
Prepare weekly and monthly performance reports, providing actionable insights and strategic recommendations based on key KPIs, including CTR, CPL, CPA, ROAS, and Cost per Result.
Oversee campaign setup, strategic direction, and optimization to achieve key KPI metrics across eCommerce marketplaces (Shopee Lazada and TikTok), SEM (Google Shopping), and social media (Collaborative/CPAS)
Oversee campaign setup, strategic direction, and optimization to achieve key KPI metrics across eCommerce marketplaces (Shopee Lazada and TikTok), SEM (Google Shopping), and social media (Collaborative/CPAS).
Define and own APAC's media and PR strategy: establish press relationships, evaluate paid media channels, and build country-by-country distribution plans across target markets.