This role is perfect for someone who's equally analytical and creative, who thrives on experimentation, and who loves the chase of cracking channel performance. If you’re curious, data-driven, and love pushing pixels and performance, come build something beautiful with us.
Collaborates with CRM, Commercial and regional teams to deliver seamless consumer experiences across paid, owned and lifecycle marketing channels.
Activates first party data to personalise communications and improve campaign performance across the customer lifecycle.
Manages digital campaigns from planning through execution, working closely with media and creative agencies to ensure timely delivery of high quality assets.
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Brief and work with the Creative team on ad creative requirements based on current performance, flagging fatigued creatives for replacement
Maintain a 3-month rolling campaign calendar for SG and MY covering all planned paid activity, key sale dates (National Day, Christmas), and budget peaks
Manage paid media-related tasks across all three Shopify stores (SG, MY, HK) - each store operates independently and should be maintained consistently
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Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
As a Digital & Performance Marketing Specialist, you will be responsible for driving digital growth by developing and executing data driven performance marketing strategies that strengthen brand awareness, acquire new consumers, and enhance customer retention. Working closely with CRM, Commercial and regional teams, you will optimise the end to end digital consumer journey through integrated campaigns, audience insights and continuous performance optimisation to maximise return on investment.
Develops and executes integrated performance marketing strategies across digital channels including SEM, SEO, social media, programmatic, affiliate marketing, display advertising and retargeting.
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This role is perfect for someone who's equally analytical and creative, who thrives on experimentation, and who loves the chase of cracking channel performance. If you’re curious, data-driven, and love pushing pixels and performance, come build something beautiful with us.
Growth Methodology: Identify and test new high-efficiency growth levers within the Southeast Asian landscape, moving beyond execution to build a scalable and repeatable growth strategy.
Experience: Bachelor's degree or above with minimum 3 years of hands-on experience in overseas e-commerce performance marketing.
Platform Expertise: Proficiency in Google, Meta (Facebook/Instagram), and TikTok Ads for e-commerce. Must understand the traffic weight and audience behavior differences across different SEA countries.
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Project coaching and enablement: Coach project owners and teams in applying structured improvement methods in a practical manner, helping them define problems, understand root causes, test solutions and demonstrate measurable outcomes.
Improvement community support: Support the development of an internal improvement community by encouraging knowledge sharing, peer learning, recognition of good practices and consistent use of OE tools.
OE materials and knowledge management: Maintain OE playbooks, training content, templates, project examples and communication materials so that improvement practices are easy to understand, easy to access and easy to apply.
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Plan and execute A/B and multivariate testing to improve campaign effectiveness, optimise Cost per Acquisition (CPA), and maximise return on marketing investment (ROI).
Manage and optimise advertising budgets across multiple channels, making data-driven recommendations to improve campaign efficiency and spending allocation.
Work closely with external agencies and media partners to ensure the successful delivery of creative assets, campaign execution, and performance objectives.
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Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
Perform keyword analysis to find opportunities and better-performing keywords
Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
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Own RED systems, execution tracking methodologies, survey governance, dashboards, and product master data integrity while partnering with IT and regional stakeholders to continuously enhance execution tools and reporting capabilities.
Act as the central cross-functional coordinator for RED implementation and evolution, aligning Sales, Trade Marketing, Key Accounts, Commercial Capability, and Leadership teams to ensure execution standards are operationalized effectively across the organization.
Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
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