Plan and manage digital marketing initiatives, including strategy development and coordination with external agencies to ensure relevance and effectiveness across digital platforms.
Plan and manage digital marketing initiatives, including strategy development and coordination with external agencies to ensure relevance and effectiveness across digital platforms.
Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.
Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.