Track and update app performance data, including: app downloads, User registrations, Active users, Wallet top-up amounts, Revenue generated through the app, Customer usage trends, Prepare weekly and monthly reports, Identify opportunities to improve app performance and user engagement.
Monitor customer feedback, app reviews, and user complaints.
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Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
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