Accountable for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the category & brands in line with business objectives.
Accountable for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
Accountable for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions.
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Coordinate, plan and implement measures as well as assisting in projects.
Support the implementation of sales initiatives, networks, events and systems, execute the liaison between the field and internal areas on customers issues and maintaining management data in systems.
Support specific and more complex customer management activities.
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Reviewing the Numbers: Keeping an eye on campaign data to see what’s working, what’s not, and where we should pivot.
Sharpening the Message: Making sure our brand voice is clear, sharp, and cuts through the noise.
Relevant Experience: Spent a couple of years in marketing, growth, or business strategy. You've actually launched campaigns or built plans that brought in revenue, not just likes.
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Plan and support content and narrative for key industry events such as Sibos, Singapore FinTech Festival, and Money20/20, including follow-up communications
Collaborate with shareholder communications teams from major banks to align messaging while preserving Partior’s core narrative
Craft internal communications that resonate with diverse audiences, including fintech developers and banking professionals
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You have a strong knowledge and experience across luxury retails in marketing or merchandising, solid understanding of SEA Market. You have strong understanding of matrixed business operations, market dynamics and client requirements of the industry. You have excellent interpersonal skills at all levels, spanning people management, networking and leadership skills. You have excellent analytical skills and the ability to interpret data. You master English, and other Asian language(s) would be a plus.
What are we expecting from you?
Reporting to Marketing & Communication Director, the Marketing Manager SEA is responsible for the implementation of the Maison product strategy in SEA markets, planning and monitoring performance for the market which includes :
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