Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness.
Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions.
Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction.
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Stakeholder alignment: Work closely across country leads and cross-functional teams to socialise, refine, and land seller programmes.
User growth initiatives: Support the end-to-end planning and execution of user growth initiatives for GrabMall, ensuring cross-functional alignment between Ops, Product, and relevant teams.
Ecosystem cross-selling: Contribute to strategies that convert the existing Grab user base into active GrabMall shoppers through high-context placements.
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Responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted towards new and existing markets by performing the following duties personally or through subordinates. Ensure the hotel achieves it budgeted occupancy and revenue through driving room and banquet sales.