Research & Reporting: Conduct market and competitor research to identify new business opportunities; track marketing performance, leads, sponsorship value, sales conversion, and commercial revenue; prepare monthly marketing and commercial reports for management.
Plan and manage monthly content calendars, ideate and execute content aligned with campaigns, trends, and audience insights, and monitor performance using engagement metrics.
Plan the calendar, produce, and create engaging and creative content for different social media platforms to drive followership and conversion traffic to increase sales.