Debit Card Process Enhancement & Activation Growth: Work on improving the end-to-end debit card issuance and activation process to enhance efficiency and customer experience. Collaborate with internal teams (Technology, Risk & Compliance, and Operations) and external partners (payment, network, vendors) to drive enhancement in debit card offerings.
Post-Launch Performance & Optimization: The manager is entrusted with ensuring consistency in the deliverables and quality of the product in meeting customers’ needs while driving product profitability. A key focus is on continuous improvement—enhancing processes, streamlining the customer journey, and optimizing UI/UX to elevate the overall user experience and product performance.
Regulatory & Compliance Adherence: Responsible for ensuring product governance with all banking laws & regulations and compliance requirements related to deposit products.
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Proactively design, plan, manage and implement media initiatives through editorials, events, and market research to boost the publicity of Consumer Banking.
Foster and maintain strong relationships with industry media professionals, influencers and key opinion leaders.
Actively track and monitor effectiveness of media initiatives, and swiftly providing improvement plan.
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