Strategic Positioning involves defining the value proposition of Discovery & Content (Engagement). This value proposition is about the broader Transaction Marketplace (GMV). The goal is to ensure partners understand the "top-of-funnel multiplier" that affects ecosystem health.
Get to Know the Team
The Regional Product Marketing (PMM) team's purpose is to deliver tangible value to our customers through well-designed, discoverable products that solve pain points and smoothen friction in their daily experiences. We do this by having an understanding of our customer and their needs, by defining meaningful and unique value propositions that can be brought to life through product and communication.
...
Strategic Positioning involves defining the value proposition of Discovery & Content (Engagement). This value proposition is about the broader Transaction Marketplace (GMV). The goal is to ensure partners understand the "top-of-funnel multiplier" that affects ecosystem health.
Bachelor's degree from a university
Experience increasing consumer growth and engagement in large consumer internet companies in a product or marketing function.
...
Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
Perform keyword analysis to find opportunities and better-performing keywords
Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
...
Assist the detailing team with business analysis and business development plan to identify opportunities and threats in the market.
Lead the development of annual market activation planning focused on 3-year growth drivers, working with a brand centric cross-functional team for Sensodyne range
...