Assist in planning, coordinating events and activations (e.g., seasonal promotions, product launches, family events, festivals, etc.) to drive engagement and foot traffic.
Handle post-event evaluations, ensuring campaigns are measured for effectiveness.
Develop strong working relationships with shopping centre tenants, ensuring their marketing and communication needs are met.
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As an Executive, Marketing, you’re responsible to drive social media, content, and performance marketing initiatives for BYD, Denza, Aftersales, and Vantage Automotive. This role plays a key part in building brand presence, engaging audiences, and generating quality leads through creative and data driven campaigns.• Develop and manage social media strategy and content across platforms, driving engagement and brand growth • Plan and execute digital marketing campaigns, including performance marketing across Google Ads, Meta, TikTok, and other platforms • Manage live streaming (Tiktok, FB,XHS) and short-form video content, including hosting and content creation • Drive lead generation and conversion optimisation through full funnel campaigns and user journey improvements • Monitor and analyse campaign performance and optimise based on insights • Support events and marketing activations, including planning, execution, and post event evaluation • Collaborate with internal teams, agencies, and stakeholders to deliver integrated marketing initiatives
Who We're Looking For• Minimum Diploma & above in Business/Marketing field• 1-3 years of experience in a marketing / social media role• Proven experience in delivering social media campaigns and social community management for international brands• Strong knowledge of content creation and social media channels• Passionate about the potential of social live commerce in the new digital retail• Proficient in editing video content for digital platforms including cutting, sequencing, subtitling and basic motion graphics using tools such as Adobe Premiere Pro, After Effects, Capcut and etc• Class 3 Driving license is an added advantage
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Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
Manage social media platforms and integrate online activities with offline marketing promotions
Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
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