Ensure campaigns are delivered on time and meet business objectives.
Coordinate campaign setup, bonus configurations, landing pages, promotional banners, and campaign materials.• Work closely with internal teams to ensure campaign readiness before launch.
Monitor campaign progress and resolve operational issues promptly.
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Campaigns may include several/all phases of the consumer journey, from awareness generation, through consideration and purchase, to advocacy/repeat.
Campaigns may include e-commerce, omnichannel, O2O, and drive-to-store objectives.
Campaigns may include various channels (owned/earned/paid): Google search SEM, Display and/or video (YouTube) ads, Social media ads, Email / CRM, Website content / Microsite / Landing pages, Other platforms that help drive the brand message.
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Develop key partnerships with associations & vendors across geographies to position Darwinbox as a category leader in the HCM space.
Keeping a data driven approach to decision-making while taking decisions on the pointers above while keeping in mind the organizational goals and overall marketing budget.
Support other marketing functions to achieve common team goals.
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Manage message templates, rich media, deep links, CTAs, behavioural sequencing across all three channels.
Ensure channel hygiene - manage opt-in/opt-out flows, suppression lists, and compliance with platform policies (WhatsApp Commerce Policy, LINE Messaging Policy, Apple/Android push guidelines).
Collaborate with Lifecycle team to design and implement event-triggered and behaviour-based automation flows, where messaging channels are relevant, via our CEP platform (e.g. Braze, or equivalent).
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