Negotiate partnership terms, commission structures and campaign deliverables with KOLs and affiliates
Coordinate and manage marketing campaigns, product launches and promotional activities in collaboration with KOL and affiliate partners
Track, monitor and analyse KOL and affiliate performance metrics including reach, engagement rates, conversion rates and return on investment (ROI)
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Execute retail marketing initiatives, including on-ground activations, branch campaigns, events, partnerships, and seasonal promotions to drive customer traffic and sales opportunities.
Work closely with the Sales team to develop sales enablement materials, product communications, and campaign toolkits to ensure effective product positioning and execution.
Support the commercialization of ancillary products by developing bundled offerings and customer-centric propositions throughout the vehicle ownership journey.
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Lead content development across websites, blogs, email campaigns, social media and other digital channels, ensuring brand alignment and relevance with the support of marketing agencies.
Manage website performance, SEO optimisation, and user experience improvements.
Lead and execute email marketing and marketing automation strategy, ensuring contents are updated and ensuring marketing automation journey follows industry best practice
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Creative Excellence: Oversee the development of all marketing collateral, ensuring top-tier design and copywriting for both physical POSM and digital assets.
Performance Optimization: Monitor and analyze campaign KPIs to ensure maximum ROI, aligning with stakeholders across Sales, Tech, and Analytics to hit business goals.
Experience: 8 - 10 years of solid marketing experience, ideally within Media, FMCG, Retail, or Marketing Agencies.
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Monitor campaign performance including views, conversion and GMV, conduct basic data review, identify high‑performing creators for repeated collaboration.
Research competitor influencer strategies, discover potential new creators, support influencer marketing plans for sales campaigns.
Maintain good relationships with influencers and resolve operational issues during collaborations.
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Execute merchandising activities for assigned businesses/territories, including product portfolios and marketing plan introductions, order taking, marketing display set-ups and in-store merchandising
Report on the activities and products of the competitors via inputs to the competition reports
Maintain relevant customer data in appropriate customer relationship management databases
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Execute merchandising activities for assigned businesses/territories, including product portfolios and marketing plan introductions, order taking, marketing display set-ups and in-store merchandising
Report on the activities and products of the competitors via inputs to the competition reports
Maintain relevant customer data in appropriate customer relationship management databases
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Participating in and contributing to the development of technical/business approaches and/or the recommendation of current system enhancements.
Understanding the underlying technologies and applications utilized to direct how to design, develop, test, and implement priority technology requirements.
Developing the overall campaign/marketing application process, technical, functional, and programmers specifications.
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