Managing Public Relationship between the Brands and Media, including KOL and Influencer, engage these partners to strengthen the Brand and Media relationships.
Identify and manage new & existing partnerships opportunities for collaboration to reach wider audience and yield better result.
Assist in managing team members of Brand & Marketing Department to align on department mission and targets to deliver.
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Plan and execute online campaigns and promotions to boost sales.
Manage social media accounts like TikTok, Instagram, and Facebook, stay updated with trends and create content, video to promote products on social media.
Manage and optimize TikTok Live operations, including host briefing, sales mechanics, and live performance tracking; provide strategic recommendations to improve conversion.
Build and manage KOL/influencer partnerships — including identification, outreach, briefing, content alignment, and performance evaluation.
Drive social media content strategy in line with brand direction; oversee the content calendar and ensure consistent brand voice across all platforms.
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Manages the property's reactive and proactive sales efforts.
Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
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Develop an understanding of the market including the competitor landscape and details relating to the specific patient journey and needs.
Develop impactful 360 disease awareness campaigns to help drive consumer awareness.
Develop engaging and interactive content of various durations and formats by embracing content creation, tailoring content for certain customer segments where appropriate.
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