Conduct thorough, relevant research on industry topics, viral trends, and client data to back up all copy and caption writing.
Produce error-free content that strictly adheres to the clients' style guidelines, brand tone, and grammatical standards (you will become a meticulous proofreader!).
Collaborate closely with the Graphic Design team and the wider account service team to develop integrated content that slays.
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Plan the calendar, produce, and create engaging and creative content for different social media platforms to drive followership and conversion traffic to increase sales.
Create graphics and edit photos/video to create awareness and interest within our target audience, driving traffic to engage with digital content.
Suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends to brand's goals.
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Plan the calendar, produce, and create engaging and creative content for different social media platforms to drive followership and conversion traffic to increase sales.
Create graphics and edit photos/video to create awareness and interest within our target audience, driving traffic to engage with digital content.
Suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends to brand's goals.
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Coordinate the production of commercial marketing materials, leveraging modern content creation methods and AI video generation tools to draft short-form corporate promotional campaigns.
Implement efficient daily reporting workflows and data tracking mechanisms to monitor site performance and sales metrics
Bachelor’s Degree in Marketing, Business Administration, E-Commerce, or a related field.
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Drive YouTrip's social media strategy and day-to-day content planning, including platform strategy, content pillars, publishing calendar, caption writing, content ideation, community-facing content, and campaign amplification
Lead website and blog content planning, including SEO-led articles, product explainers, travel guides, educational content, and evergreen content that strengthens YouTrip's visibility and authority
Plan and execute EDM and in-app campaign content in collaboration with product teams, ensuring newsletters, campaign announcements, and promotional messages are clear, engaging, and conversion-focused
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Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.
CRM & Member Loyalty Ecosystem: Architect data-driven push notifications, automated email workflows, and SMS campaigns to maximize member database lifecycle value and incentivize recurring customer cohorts (breakfast, tea-time).
Performance Marketing & LSM Execution: Build and self-manage low-budget, high-impact geo-targeted paid ad campaigns (Meta, TikTok, Google Maps) within tight radii of physical outlets. Combine this with targeted Local Store Marketing (LSM) playbooks customized for distinct store formats (urban malls vs. suburban community hubs).
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Plan the calendar, produce, and create engaging and creative content for different social media platforms to drive followership and conversion traffic to increase sales.
Create graphics and edit photos/video to create awareness and interest within our target audience, driving traffic to engage with digital content.
Suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends to brand's goals.
...
Plan the calendar, produce, and create engaging and creative content for different social media platforms to drive followership and conversion traffic to increase sales.
Create graphics and edit photos/video to create awareness and interest within our target audience, driving traffic to engage with digital content.
Suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends to brand's goals.
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Preparing management report and presentation, including status update on digital marketing activations, SFMC journey implementation, status updates, etc.
Compiling reports for topics across various digital marketing streams, including CRM, OneWeb, Personalization, Social, Social-CRM, Media, Content, Data, etc.