Support the planning and implementation of paid social media advertising campaigns, including audience targeting, budget management, and performance tracking, to drive traffic and conversions.
Collaborate with the admissions and academic teams to understand program offerings and target audience needs, translating these insights into effective marketing messages and campaigns.
Coordinate content production, including arranging filming schedules, identifying suitable projects or locations, and gathering information from the Design, Project and Site teams.
Collaborate with the admissions and academic teams to understand program offerings and target audience needs, translating these insights into effective marketing messages and campaigns.
Manage and optimize TikTok Live operations, including host briefing, sales mechanics, and live performance tracking; provide strategic recommendations to improve conversion.
Influencer & Community Management: Build and maintain strong relationships with key influencers, thought leaders, and the brand’s community. Working closely with the Creative team, develop content strategies to engage, grow, and strengthen the brand’s presence and loyalty among target audiences.