VIP Strategy: Build structured loyalty programs and VIP customer frameworks tailored for high-value clientele.
Loyalty Digitalization & App Launch: Design the framework for the new loyalty program and spearhead the launch of the customer-facing mobile app/digital wallet, ensuring seamless integration with our boutique Point-of-Sale (POS) systems.
Compliance Focus: Accountable for driving operational data compliance within the CRM ecosystem, partnering closely with Legal/IT to ensure all data collection and marketing automation workflows strictly adhere to local regulatory standards (e.g., PDPA 2010).
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