Analyse marketing performance, customer behaviour, competitor activities, campaign ROI, cost per lead, conversion rates, and other key KPIs to optimise marketing effectiveness and spending.
Work closely with Management, Operations, Call Centre, and outlet teams to develop commercially effective promotions and marketing campaigns that turn into sales.
Identify new market opportunities, customer trends, partnerships, platforms, and marketing initiatives to strengthen the company's position.
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Manage and supervise daily site labour workforce, including manpower planning, attendance, productivity, and work allocation.
Coordinate and liaise with subcontractors, vendors, suppliers, clients, landlords, consultants, and other project stakeholders to ensure smooth project execution.
Review, verify, and assess subcontractor claims to ensure accuracy and compliance with actual work progress and project requirements.
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