Candidates should possess performance marketing skills, including managing paid search, social media ads, and basic analytics tools (e.g., Google Analytics, ad platforms).
Build and optimize growth funnels and user lifecycle strategies through data analysis, continuously improving conversion, activation, retention and ROI. 基于数据搭建增长漏斗及用户生命周期策略,持续优化转化、激活、留存及ROI。
Regular monitoring of competitor performance to ensure Shopee delivers a better user experience and higher return on seller’s investment, and devise growth initiatives based on industry best practices