Orchestrate integrated execution across Performance Marketing, the Salesforce CoE, creative and communications, UX design, digital platforms, analytics and distribution, ensuring specialist strategies and channel activities come together as a connected customer journey.
Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system. The ability to utilize front-end web development languages such as HTML and JavaScript is a strong plus.
Precision Tracking & UTM Tagging: Implement a standardized UTM tagging nomenclature across all campaigns, EDMs, WhatsApp blasts & affiliate links to ensure 100% attribution accuracy in Google Analytics 4 (GA4) & Shopify. Monitor the customer path from first touchpoint to conversion
Precision Tracking & UTM Tagging: Implement a standardized UTM tagging nomenclature across all campaigns, EDMs, WhatsApp blasts & affiliate links to ensure 100% attribution accuracy in Google Analytics 4 (GA4) & Shopify. Monitor the customer path from first touchpoint to conversion