Paid Testing: Produce ad variants for paid channel testing at a high monthly output; apply brand creative guidelines (one value proposition per asset, with savings as the dominant messaging element); support identification of winning creative formats.
Sales & Internal Materials: Create sales decks, digital mockups, and style guides for internal teams and partners; support SEO and Email roles with visual assets as needed.
AI-Assisted Production: Leverage AI image and design tools to accelerate output and increase creative throughput without sacrificing brand consistency.
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Retail Campaign Assets: Conceptualize and design retail-ready visual banners, point-of-sale displays (POSM), and large-scale promotional posters for pharmacy channels like Watsons and Guardian.
Event & B2B Marketing: Design eye-catching roll-up banners, backdrops, and flyers for roadshows, pop-up events, and internal trade initiatives.
Prepares final layout by marking and pasting up finished copy and art.
Obtains final copy and art by operating typesetting, printing, and similar equipment and by making purchases from vendors when required.
Ensures operation of design equipment and software by completing preventive maintenance requirements; following manufacturer’s instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; and evaluating new equipment.
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Design graphics optimized for various social media platforms (Instagram, Facebook, TikTok, XiaoHongShu, Twitter, LinkedIn, etc.) considering the platform-specific requirements and best practices.
Work closely with marketing teams, content creators, and copywriters to align visual elements with marketing strategies and campaign messaging.
Uphold and reinforce the company's visual identity, ensuring consistency in design elements, color schemes, typography, and overall brand aesthetics.
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Support updates to design templates and visual assets when required.
Conceptualise, design, and produce visual assets for digital and offline campaigns, including but not limited to social media, websites, eDMs, in-store displays, and print collaterals.
Translate creative briefs into compelling and high-quality visual deliverables.
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You'll be designing static and graphic ad creatives for paid social, alongside supporting brand design needs across our portfolio. Your primary output is performance creative – e.g., Meta static ads, carousels, and graphic overlays.
You'll work from briefs produced by our creative strategists. Design here isn't done in a silo; it's part of a broader creative system, and your output needs to plug into that system cleanly.
• Designing static ad creatives for Meta (scroll-stopping, direct-response focused, and built to perform against real audiences)
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