You'll be designing static and graphic ad creatives for paid social, alongside supporting brand design needs across our portfolio. Your primary output is performance creative – e.g., Meta static ads, carousels, and graphic overlays.
You'll work from briefs produced by our creative strategists. Design here isn't done in a silo; it's part of a broader creative system, and your output needs to plug into that system cleanly.
• Designing static ad creatives for Meta (scroll-stopping, direct-response focused, and built to perform against real audiences)
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Collaborate closely with internal teams, clients, and external partners to align on creative vision and ensure design consistency from concept to production.
Study and apply client brand guidelines to develop visuals that are both on-brand and imaginative.
Execute design briefs efficiently and with attention to detail, maintaining timelines and quality standards.
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Create Compelling Imagery: Bring ideas to life through compelling imagery and visual representations, communicating effectively through visual elements.
Balance Brand and User Needs: Balance the needs of the brand and users, creating experiences that meet both business goals and user needs.
Exposure to Visual Design Principles: Familiarity with leveraging research insights to inform design decisions and creating visual experiences that resonate with users and the market.
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Digital Media Design: Create engaging digital content for websites, email marketing, and social media platforms, including static graphics, animated visuals, and short-form video content.
Photography & Editing: Assist in content production by photographing products, events, or locations and editing images for use in campaigns.
Print Production Preparation: Prepare print-ready files and coordinate with vendors for quality output in printed materials like signage, uniforms, and packaging.
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Paid Testing: Produce ad variants for paid channel testing at a high monthly output; apply brand creative guidelines (one value proposition per asset, with savings as the dominant messaging element); support identification of winning creative formats.
Sales & Internal Materials: Create sales decks, digital mockups, and style guides for internal teams and partners; support SEO and Email roles with visual assets as needed.
AI-Assisted Production: Leverage AI image and design tools to accelerate output and increase creative throughput without sacrificing brand consistency.
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