Work with other designers to create and design high-caliber graphics and other visuals
Interact with different levels of management, production and design teams
Help the team transition to a more online-driven approach, leveraging digital platforms and technologies to create content that resonates with online audiences
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Collaborate closely with internal teams, clients, and external partners to align on creative vision and ensure design consistency from concept to production.
Study and apply client brand guidelines to develop visuals that are both on-brand and imaginative.
Execute design briefs efficiently and with attention to detail, maintaining timelines and quality standards.
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Design graphics optimized for various social media platforms (Instagram, Facebook, TikTok, XiaoHongShu, Twitter, LinkedIn, etc.) considering the platform-specific requirements and best practices.
Work closely with marketing teams, content creators, and copywriters to align visual elements with marketing strategies and campaign messaging.
Uphold and reinforce the company's visual identity, ensuring consistency in design elements, color schemes, typography, and overall brand aesthetics.
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Support updates to design templates and visual assets when required.
Conceptualise, design, and produce visual assets for digital and offline campaigns, including but not limited to social media, websites, eDMs, in-store displays, and print collaterals.
Translate creative briefs into compelling and high-quality visual deliverables.
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Conduct product photography including flat-lay and lifestyle shoots. Set up basic lighting and photography props. Perform retouching, enhancements, and color correction. Resize and optimize images for different platforms. Organize and back up visual assets according to Company SOPs.
Develop and maintain brand guidelines. Design corporate documents including letterheads, invoices, quotations, order forms, and purchase order forms. Create ID tags, business cards, lanyards, and signage. Design company profiles and sales presentation decks. Produce HR, recruitment, and training-related promotional materials. Design certificates, invitation cards, event passes, and booth backdrops. Create website hero banners, sliders, and call-to-action visuals. Prepare email signatures and staff welcome kits. Design wall branding for HQ and branch offices.
Participate in marketing campaign brainstorming sessions. Develop creative materials for all campaign phases, including teaser, launch, reminder, and closing stages. Create creatives for A/B testing purposes. Refresh and optimize creative assets based on advertising performance. Support affiliate and influencer marketing requirements. Prepare weekly creative performance reports.
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