Conduct thorough market research and competitor analysis to identify emerging trends, opportunities, and potential threats, informing strategic decision-making.
Continuously explore brand-aligned visual tone and presentation methods, refine visual quality in terms of materials, lighting, composition and scene atmosphere, and deliver visual content that matches brand identity and industry trends.
Plan brand marketing activities including new product launch campaigns, festival promotions, livestream supporting promotion, offline tasting events and channel co-branding. Deliver publicity materials and communication timeline.
Design engaging digital graphics for online advertising, email marketing, and social media platforms, optimizing for various screen sizes and user experiences.