ZTYZ Construction Hiring! Full Time Content Creator in WP Kuala Lumpur, Earn up to MYR 8,000 - Ricebowl

Bachelor's degree or higher, preferred in marketing, advertising, journalism, Chinese language and other related subjects; Experience in food / FMCG / restaurant promotion and new media operations is preferred.

Familiar with the rules of platforms such as Red Notes, Douyin, and WeChat Channels. Able to write promotional copy and short video scripts. Understand consumer preferences in the food industry and identify selling points such as ingredients, production processes, taste, and health benefits.

Having a basic aesthetic, it can clearly match design requirements; Learn about advertising compliance and familiarize yourself with banned words and publicity codes for food promotion.

Good network sense and creativity, strong execution, and can work on multiple projects in parallel; Has basic data analysis capabilities, reading exposures, interactions, and herbicide data.

Bonus: Will use a simple clip editing, bring your own food maven resources, independently run a new food variety project, and have experience running private content.

Be responsible for planning and implementing brand communication content across all channels, including topic selection, copywriting, script writing, scheduling and publishing for official accounts, Xiaohongshu, Douyin, Video Account, Bilibili and other platforms. Align content with food brand positioning, highlighting taste, raw materials, food safety, supply chain, consumption scenarios and new products.

Coordinate production of short videos, graphics, posters and long images. Work with design and shooting teams for filming, editing and asset sorting. Strictly control compliance of food promotion content and avoid illegal words and red lines in food safety publicity.

Liaise with KOLs / KOCs and food bloggers, formulate seeding plans, arrange sample delivery, review published content and track data, maintain the whole cooperation process with influencers.

Plan brand marketing activities including new product launch campaigns, festival promotions, livestream supporting promotion, offline tasting events and channel co-branding. Deliver publicity materials and communication timeline.

Monitor public opinion and brand reputation, collect user comments, research competitors’ communication tactics, and regularly issue data review reports covering exposure, reach, engagement and seeding performance to optimize content strategy.

Support Brand Communication Lead to polish brand materials, brand story, product selling points and official communication statements.