Analytics and Reporting: Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Use analytical tools to identify trends and insights, and optimize spend and performance based on data.
Social Media Management: Manage and grow our social media channels. Engage with followers, respond to comments and messages, and create social media calendars.
Collaborate with Teams: Work closely with internal teams such as sales, design, and product development to ensure cohesive brand communication and marketing strategies.
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Prepare reports, dashboards, and performance summaries that turn campaign data into clear insights and next steps.
Support testing and optimisation across audiences, creatives, landing pages, funnels, and media spend.
Work with internal teams to identify performance issues, recommend practical improvements, and progressively develop into client-facing, consultant-level responsibilities.
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Proofing & Polish: Maintain a hawk-like eye for grammar, factual accuracy, and alignment with the established MRICH brand voice before any piece goes live.
Scheduling & Publishing: Own the daily scheduling and publishing of approved content across all active platforms (Website, LinkedIn, Email/CRM systems, etc.).
Community Engagement: Monitor inbound comments, messages, and audience interactions across channels to foster an active community and flagging potential leads or issues to the Manager.
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