Want to help pet parents find the right supplies while building your marketing chops? Working with us at petship supplies sdn bhd / Pawtopia Sdn Bhd means joining a close knit e-commerce team that cares about pets and practical solutions for everyday pet ownership.
As a builder on our marketing team you will create and scale the content, campaigns and product listings that grow our online store and make shopping easier for pet owners.
Want to help pet parents find the right supplies while building your marketing chops? Working with us at petship supplies sdn bhd / Pawtopia Sdn Bhd means joining a close knit e-commerce team that cares about pets and practical solutions for everyday pet ownership.
As a builder on our marketing team you will create and scale the content, campaigns and product listings that grow our online store and make shopping easier for pet owners.
Ensure brand consistency across all channels — paid ads, email, social, packaging, and beyond.
Brief the Senior Content Strategist clearly on campaign objectives, audience insight, channels, timeline, and success metrics — giving the creative team the commercial context they need to ideate effectively.
Review creative output with a sharp commercial eye - able to identify what will convert, what will connect with the audience, and what needs to be reworked. You may not write the copy yourself, but you know great copy from average copy.
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Data Analysis: Utilize analytics tools to monitor and analyze campaign performance, extracting actionable insights to optimize strategies and drive continuous improvement.
Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies
Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.
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Build and manage a KOL and micro-influencer portfolio and coordinate product seeding, campaign briefings, and content review for partnerships.
Manage all social media and online channels (e.g. website, Instagram, Facebook, TikTok) and drive SEO, email marketing, and CRM growth for community building.
Manage official online stores (e.g. TikTok Shop, Shopee Mall, and Lazada) and optimise listings for discoverability and conversion.
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Analyse marketing performance, customer behaviour, competitor activities, campaign ROI, cost per lead, conversion rates, and other key KPIs to optimise marketing effectiveness and spending.
Work closely with Management, Operations, Call Centre, and outlet teams to develop commercially effective promotions and marketing campaigns that turn into sales.
Identify new market opportunities, customer trends, partnerships, platforms, and marketing initiatives to strengthen the company's position.
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