Work closely with marketing teams to ensure a clear understanding of the marketing objectives and New Product Development direction.
Participate and responsible for negotiation of trading terms, A&P spend, service and maintain sound relationship and conduct business reviews with regional top customers, key sub-distributors and key wholesalers.
Plan and ensure proper execution of promotion activities.
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Analyze regional sales data, P&L reports, and key performance indicators (KPIs) to identify underperforming areas and implement corrective action plans.
Strategize and execute localized sales initiatives to drive foot traffic and boost average transaction values.
Manage operational budgets, control labor costs (overtime), and optimize store expenses without compromising quality.
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