Product & Packaging Improvement: Support regional business development by recommending new product concepts, packaging structure/design enhancements, and cost-optimization initiatives.
Contribute to product and business development within the assigned market: supporting new launches, refining existing products (concept, packaging, design), and identifying cost efficiencies.
Maintain close, productive relationships with distributors, working to grow distribution and lift performance against company sales and profit goals.
Visit customers and assess on-the-ground market conditions as needed to keep export sales targets on track.
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Key Customer and partner Management, manage customer/partner status from customer consumption trends, customer business development plans, product competencies, and manage the customer pipeline through cooperation with the sales and technical architect team.
Regular insight into market dynamics and competitive trends, identify new channel business opportunities based on market trends, characteristics, and development trends, and provide optimization suggestions.
Conduct cross-departmental communication, collaborate with sales, marketing, products, finance, etc. to drive business.
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Build strong partnerships with Healthcare Professionals (HCPs), Key Opinion Leaders (KOLs), professional associations, and collaborate with cross-functional teams and external agencies to deliver impactful results.
Drive Expert marketing initiatives, including digital strategy, scientific content development, events, and brand communications while ensuring compliance with Haleon SOPs and local regulations.
Provide field coaching, product and disease training, competitor insights, and project coordination to ensure effective execution of Expert marketing strategies and continuous business improvement.
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