MICE EDM marketing campaign: Develop and execute quarterly MICE EDM marketing campaigns targeting MICE event organisers, from conceptualisation to delivery and analysis, with support of an external agency. Formulate engaging and compelling EDM content including copy, appealing visuals and persuasive calls to action. Analyse performance and identify opportunities for EDM campaign optimisation to optimise campaign effectiveness and engagement rates. To also update and maintain the accuracy and hygiene of the MICE email database on a regular cadence, complying with prevailing data protection regulations.
Sales Referral Compliance: Administer referrals to the Sales team accurately and promptly, including delivering required disclosures and obtaining documented consent from customers before progression.