Maintain a sophisticated understanding of the international top-luxury resort landscape, affluent traveller behaviour, media trends and emerging opportunities, and use these insights to guide strategy and innovation.
Work closely with Sales, Revenue, Reservations and operational leaders to ensure that marketing supports the right market and segment mix while remaining consistent with the resort’s positioning.
Lead departmental planning, budgeting, forecasting and performance reporting; establish meaningful KPIs across brand, communications, digital and content disciplines and ensure disciplined evaluation of results.
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The successful candidate will be responsible for promoting our security services, strengthening brand visibility, supporting marketing campaigns, preparing marketing materials and identifying potential business opportunities.
Candidates with experience in the security services industry will be given preference. However, fresh graduates with a strong interest in marketing and business development are also encouraged to apply.
Execute, monitor and compile campaign performance, influencer/KOL activities, and consumer insights, providing reports and recommendations to optimize future marketing initiatives.
Coordinate the production, installation, and deployment of marketing materials, POSM, and campaign assets in accordance with brand guidelines and approved timelines. Maintain execution trackers and campaign reports.
Track and monitor assigned marketing budgets to ensure efficient spending and proper budget utilization.
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Performance Analytics & Optimization: Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
Customer Journey Personalization: Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
Digital Asset Management: Manage and update content across all company websites, online platforms, and Google My Business profiles.
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Write captions and marketing copy aligned with the company’s brand voice.
Monitor social media trends and suggest relevant content ideas, formats and opportunities.
Monitor comments, private messages and enquiries; respond to basic questions and coordinate sales, product or customer service enquiries with the relevant department.
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