Identify opportunities across the full funnel, including traffic acquisition (onsite & offsite), conversion, basket size, retention, and lifetime value
Oversee end-to-end ecommerce performance across:
Onsite: marketplace media, merchandising, content, and CRO
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Oversee the quality assurance of pre-live scripts, visual assets, and promotional bundles to ensure flawless accuracy and strict brand compliance.
Analyze high-level campaign performance metrics (GMV, conversion rates) to optimize ongoing strategies and produce data-driven reports for continuous improvement.
Drive post-live debriefs to capture strategic lessons learned, implement best practices across the team, and spearhead account growth through targeted upselling.
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Build and grow the affiliate program by recruiting, onboarding, and managing affiliates, creators, and Key Opinion Leaders (KOLs), driving affiliate sales growth through structured campaign planning and product seeding.
Optimize affiliate commission structures and incentive frameworks to retain top-performing partners and sustain revenue growth.
Develop and manage a content calendar spanning livestreams, short-form videos, and affiliate content across platforms including TikTok and Shopee, ensuring all content is conversion-driven and aligned with brand messaging.
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Safeguard store health standards and operational SLAs, proactively monitoring and optimizing key metrics (LSR, NFR, Chat Response Rate) to mitigate platform penalties and ensure account longevity.
Optimize inventory integrity and cross-channel stock allocation, working closely with warehouse teams to manage data syncing and prevent overselling during peak traffic spikes.
Analyze comprehensive performance data, evaluating traffic sources, conversion funnels, and fulfillment efficiency to generate actionable insights and optimize overall store growth.
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Safeguard store health standards and operational SLAs, proactively monitoring and optimizing key metrics (LSR, NFR, Chat Response Rate) to mitigate platform penalties and ensure account longevity.
Optimize inventory integrity and cross-channel stock allocation, working closely with warehouse teams to manage data syncing and prevent overselling during peak traffic spikes.
Analyze comprehensive performance data, evaluating traffic sources, conversion funnels, and fulfillment efficiency to generate actionable insights and optimize overall store growth.
...
Safeguard store health standards and operational SLAs, proactively monitoring and optimizing key metrics (LSR, NFR, Chat Response Rate) to mitigate platform penalties and ensure account longevity.
Optimize inventory integrity and cross-channel stock allocation, working closely with warehouse teams to manage data syncing and prevent overselling during peak traffic spikes.
Analyze comprehensive performance data, evaluating traffic sources, conversion funnels, and fulfillment efficiency to generate actionable insights and optimize overall store growth.
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