Lead digital marketing initiatives including social media, SEO, CRM, influencer/KOL campaigns, TikTok affiliates, live commerce, and brand-building activities to enhance customer acquisition and retention.
Lead, coach, and develop the E-Commerce and Social Media team, setting KPIs, monitoring performance, and driving continuous improvement.
Monitor and analyze key business metrics, including sales performance, profitability, platform performance, and customer retention, providing regular reports to management.
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Digital Marketing Strategy
E-commerce Management
Social Media Marketing
Customer Relationship Management (CRM)
Content Marketing
Analytics and Reporting
E-commerce Platform Management
+5
Posted
16 days ago
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Own and manage commercial budget, ensuring optimal investment allocation to deliver both revenue growth and profitability targets. Lead pricing, promotion and assortment strategies, balancing growth and profitability in eCommerce channels.
Define our pricing and trade terms strategy to support our growth ambition. Align with the Regional/Global approach, especially for international e-commerce KA.
Collaborate across internal and external pillars and stakeholders including creation of JBPs, trading terms, ways-of-working with marketplaces and social channels.
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Familiarity with basic graphic design tools such as Canva for simple promotional materials is an advantage.
Good communication skills in English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage to support communication with Mandarin-speaking customers, suppliers, and business partners.
Strong organisational, analytical, and problem-solving skills.
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Run Affiliate Programs: Set up and optimize brand affiliate campaigns on TikTok Shop, handling commission structures, product sampling setups, and creator targeting.
Strategic Creator Matching: Pair appropriate creators with the right brands and products using category, audience demographics, and historical performance data.
Briefing & Execution: Brief creators clearly on specific campaign objectives, content compliance rules, and key product selling points.
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Identify opportunities across the full funnel, including traffic acquisition (onsite & offsite), conversion, basket size, retention, and lifetime value
Oversee end-to-end ecommerce performance across:
Onsite: marketplace media, merchandising, content, and CRO
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Build and grow the affiliate program by recruiting, onboarding, and managing affiliates, creators, and Key Opinion Leaders (KOLs), driving affiliate sales growth through structured campaign planning and product seeding.
Optimize affiliate commission structures and incentive frameworks to retain top-performing partners and sustain revenue growth.
Develop and manage a content calendar spanning livestreams, short-form videos, and affiliate content across platforms including TikTok and Shopee, ensuring all content is conversion-driven and aligned with brand messaging.
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