Identify opportunities across the full funnel, including traffic acquisition (onsite & offsite), conversion, basket size, retention, and lifetime value
Oversee end-to-end ecommerce performance across:
Onsite: marketplace media, merchandising, content, and CRO
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Site Organization & Merchandising: Maintain intuitive navigation, collection hierarchies, automated collection rules, cross-sells/upsells, and search functionality.
On-Page & Technical SEO: Optimize page titles, meta descriptions, URLs, internal linking structure, and image alt text across all product, collection, and landing pages.
Structured Data & AI Search Optimization: Implement product schema markup and structured data to enhance visibility in search engines and AI generative overview engine results.
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Collaborate seamlessly with other departments (e.g. Finance, Fulfilment, EC Operations & Marketing) to finalize contracts and structure deals with third-party logistics, fulfillment houses, and local vendors.
Conduct in-depth market research and product demand analytics to formulate, monitor, and refine strategic growth plans, budgets, and performance forecasts.
Provide data-driven recommendations for brand product growth that align flawlessly with overarching company objectives and customer performance metrics.
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Site Organization & Merchandising: Maintain intuitive navigation, collection hierarchies, automated collection rules, cross-sells/upsells, and search functionality.
On-Page & Technical SEO: Optimize page titles, meta descriptions, URLs, internal linking structure, and image alt text across all product, collection, and landing pages.
Structured Data & AI Search Optimization: Implement product schema markup and structured data to enhance visibility in search engines and AI generative overview engine results.
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Site Organization & Merchandising: Maintain intuitive navigation, collection hierarchies, automated collection rules, cross-sells/upsells, and search functionality.
On-Page & Technical SEO: Optimize page titles, meta descriptions, URLs, internal linking structure, and image alt text across all product, collection, and landing pages.
Structured Data & AI Search Optimization: Implement product schema markup and structured data to enhance visibility in search engines and AI generative overview engine results.
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Directly design, build, and oversee centralized operational workflows across TikTok Seller Center, catalog management, pricing strategies, and customer support.
Oversee end-to-end TikTok MCN operations, including creator acquisition, affiliate network scaling, commission frameworks, and sample distribution systems.
Direct live commerce operations—managing studio facilities, streaming schedules, host talent development, and shoppable short-form video production.
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From our early days in a 750 sq ft warehouse with just 4 people, we’ve grown into one of Asia’s leading distributors for global beauty brands like Mustela, Embryolisse, Phyto, Dear Klairs, I'm From, Dr.Ceuracle, Wellage, Fation and Celimax.
And today, thousands of customers discover and purchase our products every day through Shopee, Lazada, and TikTok Shop.
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• Lead and manage the overall e-commerce business across online marketplaces like Shopee.
• Drive sales growth and improve product visibility and rankings through marketplace strategies.
• Create price book weekly, daily or as needed and keep the store prices updated daily with regular day price, offer day price, and mega sale price.
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Act as a live moderator by managing comments, pinned products, audience engagement, and promotional activities during livestreams.
Monitor livestream performance and promptly troubleshoot basic technical issues related to audio, video, internet connectivity, and streaming platforms.
Coordinate with internal teams, hosts, and operation staff to ensure livestream schedules are executed efficiently and on time.
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Own and manage commercial budget, ensuring optimal investment allocation to deliver both revenue growth and profitability targets. Lead pricing, promotion and assortment strategies, balancing growth and profitability in eCommerce channels.
Define our pricing and trade terms strategy to support our growth ambition. Align with the Regional/Global approach, especially for international e-commerce KA.
Collaborate across internal and external pillars and stakeholders including creation of JBPs, trading terms, ways-of-working with marketplaces and social channels.
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