Support tasks: Assist with additional tasks related to live broadcasting as directed by supervisors.
Daily live streaming: Host live streaming sessions on TikTok, Shopee, and Lazada to showcase clients products and handle customer inquiries.
Product demonstration and sales: Demonstrate products naturally and persuasively, engage viewers, facilitate orders, and answer questions in real time.
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Review and approve overarching marketing and promotional strategies for mega campaigns (e.g., 3.3, 11.11), product launches, and live streaming initiatives, ensuring optimal budget allocation.
Streamline workflows and resolve operational bottlenecks between the KAM team and internal departments (Supply Chain, Marketing, Creative Design, Finance etc) to ensure flawless end-to-end execution.
Consolidate and analyze data across the portfolio to identify market trends, consumer behavior, and campaign ROI, providing C-level insights and strategic pivots to clients and internal management.
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Ensure brand consistency across all channels — paid ads, email, social, packaging, and beyond.
Brief the Senior Content Strategist clearly on campaign objectives, audience insight, channels, timeline, and success metrics — giving the creative team the commercial context they need to ideate effectively.
Review creative output with a sharp commercial eye - able to identify what will convert, what will connect with the audience, and what needs to be reworked. You may not write the copy yourself, but you know great copy from average copy.
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Asset Coordination: Coordinate with internal creative and marketing teams to ensure all promotional banners and product photos are ready ahead of campaign deadlines.
Fulfillment Tracking: Monitor daily inbound online orders and coordinate closely with the warehouse team to ensure accurate, on-time packing and delivery.
Issue Resolution: Handle and resolve customer disputes, return/refund requests, and courier delivery issues efficiently.
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