Market Insights: Identify and analyze market trends, competitor activities and keep abreast of new developments in the e-marketing world & emerging technologies and potential Away from Home channels.
Lead data sharing and reporting (sell‑in, sell‑out, inventory, customer performance across the traffic/conversion drivers), turning numbers into clear actions and chair regular performance and strategy reviews.
Enterprise Partnership establish: Works with external digital commerce platforms to identify and execute enterprise level growth opportunities and drive T2T enterprise partnership.
Support migration and transformation readiness by managing legacy clean-up, new configuration setup and end-to-end checks across plan, promo, price and content reflections.