Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
To ensure optimum balance between various marketing activities:
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Scripting & Storyboarding: Develop compelling run-of-shows, live-stream scripts, and outlines that capture the audience’s attention while strictly adhering to Ashley’s brand voice and promotional goals.
Production & Quality Control: Manage the technical setup of the stream. Ensure high production standards by monitoring lighting, audio clarity, visual quality, and overall presentation during every session to best showcase our products.
Performance Analytics: Track and analyze key live-stream metrics—including peak viewership, engagement rates, click-through rates, and total sales—to provide actionable insights and optimize future streams.
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FA for Printing ATL & BTL Experience: Refine images, fonts and layouts using graphic design software and application of typography techniques for print usage in CMYK or Pantone languages.
Production Experience: Generate ideas to portray concepts and advertise products from end-to-end planning to execution including directing photoshoots and videoshoots.
Abreast with AI Tools such as Photoshop's Generative Fill: Stay up-to-date with industry developments and tools such as but not limited to Photoshop Generative Fill and AI image generation software.
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Organise all content assets into a structured, reusable Pre-Built Component Library for rapid repurposing
Continuously monitor and reverse-engineer ranking algorithms across Google, Shopee, Lazada, TikTok, and Facebook — translating findings into documented, repeatable strategies for page-one placement
Design and execute low-cost organic traffic tactics: programmatic SEO, platform-native features, and digital partnerships
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