Manage stock inventory to ensure optimal supply levels within contractual agreements, and partner with internal DKSH departments and Business Units to align client business plans and ensure effective cross-functional implementation
Identify potential new markets and develop structured market entry strategies, while supporting the building of Key Opinion Leader (KOL) relationships through cross-functional planning and engagement
Lead product training programs to equip the sales team with the technical expertise needed to confidently and effectively represent the product portfolio
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Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
To ensure optimum balance between various marketing activities:
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Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
To ensure optimum balance between various marketing activities:
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Collaborate seamlessly with other departments (e.g. Finance, Fulfilment, EC Operations & Marketing) to finalize contracts and structure deals with third-party logistics, fulfillment houses, and local vendors.
Conduct in-depth market research and product demand analytics to formulate, monitor, and refine strategic growth plans, budgets, and performance forecasts.
Provide data-driven recommendations for brand product growth that align flawlessly with overarching company objectives and customer performance metrics.
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Run Affiliate Programs: Set up and optimize brand affiliate campaigns on TikTok Shop, handling commission structures, product sampling setups, and creator targeting.
Strategic Creator Matching: Pair appropriate creators with the right brands and products using category, audience demographics, and historical performance data.
Briefing & Execution: Brief creators clearly on specific campaign objectives, content compliance rules, and key product selling points.
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Maintain a thorough understanding of all CAKETELLA and KETOCAKE products, including ingredients, preparation methods, and special dietary options (e.g., keto-friendly).
Proactively identify opportunities to improve customer satisfaction and streamline customer service processes.
Document all customer interactions and resolutions in the company's CRM system, ensuring accurate and up-to-date records.
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