Manage and optimize paid social media ad campaigns, including audience targeting, budget allocation, and A/B testing. Tracking and reporting performance metrics to maximize client ROI/ROAS.
Lead the function's adoption of AI in content production, ideation, personalisation, and distribution — driving meaningful gains in quality, scale, and experiment velocity without compromising editorial standards or brand integrity
You will proactively scan for emerging channels, closed communities, and new social spaces that present strategic opportunities for STB. Critically, you will not just identify these opportunities — you will lead and run the pilots, developing go-to-market approaches, executing the test, and producing a clear assessment of viability and scalability. Where a pilot proves successful, you may continue to own and manage that channel as part of your portfolio. This requires a structured yet experimental mindset — knowing how to design a meaningful test, read the results honestly, and make a clear recommendation. You will also take the lead on horizon-scanning for the social department, synthesising signals from across the industry into actionable foresight that informs both near-term strategy and longer-term planning.