Responsible for process improvement by identifying business opportunities and potential risk.
Responsible for organizing and tracking pending submissions from stakeholders by consolidating data and delivering regular reports to keep everyone in check and the IAP calendar in order.
Develop and coordinate the messaging for the cascade process of initiative and activity post IAP alignment with all stakeholders.
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Plan and execute A/B and multivariate testing to improve campaign effectiveness, optimise Cost per Acquisition (CPA), and maximise return on marketing investment (ROI).
Manage and optimise advertising budgets across multiple channels, making data-driven recommendations to improve campaign efficiency and spending allocation.
Work closely with external agencies and media partners to ensure the successful delivery of creative assets, campaign execution, and performance objectives.
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Copywriting & Content Creation: Support the preparation, setup, and optimization of content across various channels, including push notifications, EDMs, user journeys, social media, campaign landing pages, and educational articles
Data Analysis & Reporting: Support the team with assigned data analysis tasks. Prepare monthly marketing trend reports and weekly reports tracking the cost-effectiveness and efficiency of external collaborations
Budgeting & Invoicing: Manage the financial side of partnerships. Process vendor invoices and drawdowns, track monthly spend, and strictly monitor assigned budgets to prevent overspend
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Ensure consistency and alignment of brand-level marketing communication strategies across Southeast Asia.
Collaborate closely with key stakeholders ie digital marketing, sales, commercial excellence, divisions as well as external contacts to ensure priorities and key messages are aligned.
Drive proactive thought leadership through: Public relations, Media engagement and Industry associations and partnerships.
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Efficiency & Resource Scaling: Audit current workflows to identify operational gaps. Develop strategies to increase output efficiency, enabling the existing workforce to successfully absorb major purchase spikes and larger order volumes during mega sales campaigns (e.g., 11.11, TikTok Live events).
Vendor Negotiation: Brief, negotiate with, and evaluate third-party logistics partners, fabrication vendors, and live-stream agencies.
Educational Background - Bachelor's degree in Marketing, Brand Management, Visual Communications, Business Administration, or a related field.
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Data Analysis: Utilize analytics tools to monitor and analyze campaign performance, extracting actionable insights to optimize strategies and drive continuous improvement.
Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies
Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.
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Drive YouTrip's social media strategy and day-to-day content planning, including platform strategy, content pillars, publishing calendar, caption writing, content ideation, community-facing content, and campaign amplification
Lead website and blog content planning, including SEO-led articles, product explainers, travel guides, educational content, and evergreen content that strengthens YouTrip's visibility and authority
Plan and execute EDM and in-app campaign content in collaboration with product teams, ensuring newsletters, campaign announcements, and promotional messages are clear, engaging, and conversion-focused
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