Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
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Able to manage and post content on Facebook
Instagram
Xiaohongshu (小红书) and TikTok
Familiar with Meta Business Suite / Ads Manager — boosting posts
basic audience targeting and reading campaign results
Able to respond to customer enquiries and comments on social media and WhatsApp Business in a professional tone
Basic understanding of e-commerce platforms (Shopee
Lazada
TikTok Shop) — product listing
promotions
order follow-up
Able to track and report simple performance figures (reach
engagement
enquiries
sales conversion)
Marketing Coordination
Content Creation
Event Planning Support
Internal Communications
Social Media Management
Brand Awareness
Administrative Support
Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for growth, providing insights to inform marketing strategies and product development.
Oversee brand management initiatives, ensuring a strong and consistent brand image across all touchpoints, and actively participating in public relations activities to enhance brand reputation.
Plan, coordinate, and execute marketing events, workshops, and promotional activities for the salon, academy, and product launches, ensuring successful outreach and engagement with target audiences.
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Marketing Strategy
Brand Management
Digital Marketing
Social Media Marketing
Content Creation
Public Relations
Product Marketing
Market Research
Event Planning