Stay ahead of new and upcoming cultural trends and actively collaborate with a cross-functional team to capitalize on key moments for the brand. This person will constantly seek opportunities for our customers to maximize social reach and engagement. They should have the ability to understand customer brand positioning and develop relevant content.
Take overall accountability for social media accounts managed by the agency. The ideal candidate should be able to analyze social data points and market trends to improve social media performance, focusing on engagement, growth, and goal conversions aligned with business objectives. This also includes executing social listening campaigns.
Develop actionable plans to grow and maintain followers across social media platforms. This includes planning, executing, and reporting on social media campaigns and managing a monthly calendar aligned with the client’s business goals.
Broad understanding of reporting metrics to help improve and strengthen Social Media management activity and social content development
Regular and accurate analysis and reporting of always-on and campaign performance against client benchmarks
Decent understanding of the strategic and business context the client is operating in, using this knowledge to develop effective solutions for the client
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Analyze user mix and conversion performance across platforms, channels, campaigns, ad groups, creatives, landing pages, and audience segments.
Provide data-driven recommendations for budget allocation, campaign optimization, user targeting, and acquisition strategy.
Build and maintain full-funnel advertising performance dashboards across platforms, channels, campaigns, ad groups, creatives, landing pages, and audience segments.
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