Provide regular reports and insights on campaign performance to stakeholders, including detailed analysis of key metrics and recommendations for future campaigns.
Analyze campaign performance using platforms like Google Analytics, Meta Business Suite, and other analytics tools....
Candidates should possess familiarity with digital marketing concepts, such as funnels, conversion rates, and attribution, along with basic proficiency in spreadsheets or analytics tools (e.g., Excel, Google Analytics, or similar).
Candidates should possess a proactive, detail-oriented working style, the ability to learn quickly, and an interest in performance marketing, growth strategy, or data-driven decision-making.
Candidates should possess or be pursuing a diploma or degree in Marketing, Business, Data Analytics, Economics, or a related field; prior internships or projects in marketing or analytics are an advantage but not required....
Precision Tracking & UTM Tagging: Implement a standardized UTM tagging nomenclature across all campaigns, EDMs, WhatsApp blasts & affiliate links to ensure 100% attribution accuracy in Google Analytics 4 (GA4) & Shopify. Monitor the customer path from first touchpoint to conversion
Media Budget Optimization: Manage ad spend budgets effectively, scaling winning creatives & optimise underperforming ads based on real-time ROAS & Cost Per Acquisition (CPA) data
Performance Creative Development: Lead end-to-end creative production for organic & paid media (Meta, TikTok, Google/YouTube) with a focus on high-volume, quick-turnaround testing...