Field force integration: Work closely with Sales leadership and field teams to integrate omnichannel plans with customer-facing execution, enable adoption of relevant tools and content, and use field insights to continuously improve customer journeys.
Performance optimization: Establish appropriate KPIs and dashboards to measure reach, engagement, conversion and channel effectiveness; translate performance insights into actions and continuously optimize customer journeys, channel mix and investment.
Cross-functional execution & governance: Lead cross-functional orchestration of omnichannel initiatives, campaigns and launches, ensuring timely execution, appropriate use of resources and adherence to GSK promotional, privacy, digital and governance requirements.
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Exercise customer-centric business thinking, addressing customer needs ranging from overarching commercial strategy to complex operational, technical integration, and IT security challenges
Conduct market intelligence, competitive analysis, and customer segment profiling to identify new growth opportunities across both public and private healthcare sectors
Lead promotional campaigns, customer workshops, participation in industry congresses, and capability building for local commercial teams to build brand authority in digital health
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We’re looking for a Performance Marketing Specialist who is data-driven, commercially minded, and ready to take ownership of paid digital performance.
You’ll manage and optimize campaigns across TikTok Ads, Shopee Ads, Meta Ads, and more, working closely with our marketing, creative, content, and e-commerce teams to turn insights into real business results.
If you enjoy testing, optimizing, solving problems, and seeing your work directly impact revenue, this role is for you.
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Write and refine copy across campaigns, product launches, e-commerce, social media, KOL/creator materials, landing pages, packaging, and other customer touchpoints.
Develop communication briefs that give Creative and Content teams a clear direction before execution.
Work with Campaign Marketing to translate campaign objectives into strong customer-facing communication.
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