Role Purpose The Senior Manager, Marketing & Market Development supports the development and implementation of market strategies and programmes to strengthen the global position of Malaysian palm oil.
The role combines market analysis, strategic planning, programme implementation and stakeholder engagement, working closely with our regional offices and industry stakeholders.
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Strategically configure and manage affiliate SKUs, tracking links, and tiered commission structures while exercising rigorous control over allocated brand budgets.
Architect and drive high-impact affiliate activation strategies during peak campaign periods and live stream pushes, collaborating seamlessly with creative teams for optimal content distribution.
Define advanced target customer avatars and execute sophisticated audience setups (saved, custom, lookalike, and retargeting) for optimal and efficient media allocation.
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You’ll observe the market regularly to maintain knowledge of audience trends and consumer behaviour Additionally, you'll be responsible for conducting competitor research to stay abreast of the marketing channels utilised by the competition.
You’ll use campaign insights and data mining to create personas.
You’ll evaluate the target demographic through the media they use, the times and places they consume it, and how long they view varying pieces of content.
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Maintain records of all buying/sourcing and prospecting activities including closed sales and follow-up activities.
Ensure smooth delivery of order from/to supplier site
This is more than a purchasing role — you will be involved in scrap metal sourcing, supplier development, price negotiation, market intelligence and business growth.
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Analytics — PostHog, Google Tag Manager, Microsoft Clarity, with the demo funnel tracked from click to form to WhatsApp tap. The numbers exist. Nobody is turning them into a monthly plan yet.
The website, cerev.net — industry pages, features, case studies, a blog publishing twice a month, a homepage video in production.
Customers worth writing about across F&B, government, healthcare, aviation and property, most not yet written up. We have customer testimonials coming in from operations.
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Maintain records of all buying/sourcing and prospecting activities including closed sales and follow-up activities.
Ensure smooth delivery of order from/to supplier site
This is more than a purchasing role — you will be involved in scrap metal sourcing, supplier development, price negotiation, market intelligence and business growth.
...