Oversee the overall digital campaigns managed by the team and ensure campaigns are delivered according to agreed timelines, requirements, KPIs and commercial commitments.
Manage advertising and promotional campaigns on online travel agency (OTA) platforms such as Expedia TravelAds and Trip.com. Work with Revenue Management to align campaigns with room availability, booking pace and revenue goals.
The Trainee will manage the company’s social media platforms by planning, producing, and publishing engaging content that effectively promotes wellness, beauty, massage, facial, IPL, Head Spa, and TCM services.
Develop and execute OTA customer win-back strategies to convert third-party bookers into loyalty members and direct customers through targeted campaigns, personalized propositions, membership benefit messaging, and optimized onboarding journeys. Drive stronger customer engagement, repeat bookings, retention, and long-term customer lifetime value.
Monitor & optimize campaign performance through collaboration with local teams Leverage AI tools and automated reporting workflows to streamline campaign tracking, reduce operational workload, and accelerate decision-making.
Use AI tools to accelerate process design, data work, and automation, knowing where they add value versus risk. Default to automation, treat manual as the exception.
Use AI tools to accelerate process design, data work, and automation, knowing where they add value versus risk. Default to automation, treat manual as the exception.
Monitor & optimize campaign performance through collaboration with local teams Leverage AI tools and automated reporting workflows to streamline campaign tracking, reduce operational workload, and accelerate decision-making.