Analyze advertising performance, user behavior, and content effectiveness to identify trends, opportunities, and areas for improvement.
Prepare and present regular reports on campaign performance, platform growth, and key business metrics to management and relevant stakeholders.
Work closely with the Operations Team to develop and optimize data-driven strategies, improve campaign performance, and support business growth objectives.
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Data Analysis
Statistical Analysis
Critical Thinking
Problem Solving
Communication
Attention to Detail
Problem Analysis
Social Media
TikTok
Live Streaming
Assist the Head of Department in setting targets for global campaigns, monitor performance and collaborate with relevant region, station or channel teams to optimize based on key performance indicators (KPIs) such as ROAS, CPA, and conversion rates.
Facilitate monthly (or as and when required) station catch-ups to review POS performance including IBE metrics
Spearhead best practices and SOPs for marketing operations and workflow
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Growth Marketing
Digital Marketing
Brand Management
Data Analysis
Social Media Marketing
Marketing Strategy
Creative Writing
Problem Solving
System Design
Online Marketing
+8
Posted
6 days ago
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