Being a resident in Singapore for the last 5 consecutive years and having familiarity with current and historical business, media, sport, news, social media, and cultural affairs in Singapore
Collaborate with business stakeholders, data scientists and data analysts to align logics of key metrics, and to ensure code logics correctly reflect latest business definitions
Insights Generation - Analyze campaign performance, audience data, and digital channels to generate actionable insights that inform marketing strategies, targeting, and media optimization efforts.
Model the business clearly. Design reusable data models and metrics that help us understand company performance, product usage, customer behavior, and growth.