Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
...
Event Optimization: Direct the BD team during live pop-ups, fairs, and events to implement high-converting, gamified retail tactics.
Data-Driven Iteration: Constantly run experiments on user acquisition costs (CAC) and customer lifetime value (LTV) to build frictionless paths to purchase.
Weaponize Data: Use internal AI community data to identify pipeline bottlenecks and validate new sales initiatives.
...
Build and operate the harder engineering layers of a solution when projects demand it: orchestrated pipelines, worker-based and event-driven architectures, stream processing, and scaling for data volume and concurrency.
Own solution quality: data validation, model evaluation, reproducibility, performance, and operational reliability (monitoring, alerting, failure recovery).
Lead and mentor a team of junior data scientists and analysts; review their work, unblock them technically, and grow their skills.
...
Creative Media Design – Design engaging posts, reels, posters, and digital flyers for business announcements, sales events, and new product launches.
Asset Organization – Maintain an orderly and organized digital library of all raw and edited visual assets for immediate marketing and store applications.
Order Fulfillment – Oversee daily incoming orders, including packaging and fulfillment processes.
...