Support the development and implementation of customer strategies aligned with business goals, translating business questions into quantitative analyses to guide decision-making.
Conduct in-depth customer analysis to understand customer profiles, behaviors and trends, generating actionable insights to identify opportunities for customer growth and retention.
Evaluate customer campaign performance by analysing key metrics and customer responses, providing business insights to improve campaign effectiveness and support test-and-learn initiatives.
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Promote and elevate consumer-centric thinking, support the adoption of data-driven decision-making, and empower stakeholders to strengthen their sensitivity to consumer needs and market dynamics.
Proactively monitor industry trends, competitors activity, and emerging research methodologies to stay ahead of the curve.
Must possess at least a diploma or bachelor’s degree in Psychology, Sociology, Marketing, or any related field.
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Comfortable working with data, CRM systems (e.g., Salesforce), and cross-functional stakeholders.
Manage and support customer loyalty and ownership benefit programmes, including coordination with partners and customer onboarding.
Support customer satisfaction initiatives, including NPS and mystery shopping programmes, identify service gaps, and coordinate improvement actions with internal stakeholders.
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Promote and elevate consumer-centric thinking, support the adoption of data-driven decision-making, and empower stakeholders to strengthen their sensitivity to consumer needs and market dynamics.
Proactively monitor industry trends, competitors activity, and emerging research methodologies to stay ahead of the curve.
Must possess at least a diploma or bachelor’s degree in Business, Marketing, Market Research, or a related field
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To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, Linkedin, and YouTube
Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.
Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
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Master the Lifecycle: Develop and execute sophisticated CRM and loyalty program strategies designed to drive acquisition, engagement, retention, and maximize customer lifetime value on a global scale.
Precision Targeting: Design advanced consumer segmentation models to identify key target groups and deliver highly personalized, targeted communications across diverse international markets.
Innovate Loyalty: Develop and manage comprehensive loyalty programs, defining compelling value propositions, tier structures, rewards, and engaging mechanics that resonate globally.
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Conduct focus groups and utilise other appropriate research methods to gather qualitative insights and data that support business decisions and initiatives.
Collect, consolidate, and validate survey responses and feedback data from multiple sources to ensure high data quality and reliability for analysis.
Utilise advanced statistical techniques and data analysis tools to dissect survey data, uncover meaningful insights, and identify trends.
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